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Privacy Policy

Privacy statement and information in accordance with the GDPR

The operators of this website take the protection of your personal data very seriously. All of your personal data will be kept confidential as prescribed by law and this privacy statement

1.1 In this section, we provide information concerning the gathering of personal data while you are using our website. Personal data constitutes all data that relates to you personally such as your name, address and email addresses, as well any actions you take while visiting our website.

1.2 The legally responsible party under Article 4(7) of the European General Data Protection Regulation (GDPR) is creative analytic 3000 GmbH, Wallstraße 8, 60594 Frankfurt am Main, managing director Clemens Sommer, phone: +49 69 29 98 66-0, Fax: +49 69 29 98 66-15, You can contact Andrea Schweizer, our external data privacy officer, at +49-89-9280850, or by post (Arabellastr. 21, D-81925 Munich).

1.3 If you contact us via a contact form or by email, the data you provide for this purpose (i.e. your email address, and possibly your name and phone number) will be stored in our system so as to enable us to respond to your questions or inquiries. We will delete all such data as soon as storing it becomes unnecessary; or we will limit the extent to which such data is processed if it is subject to statutory archiving requirements.

1.4 Your rights
You have the following legal rights concerning your personal data:

  • The right to access information (Article 15 GDPR),
  • The right to rectification (Article 16 GDPR)
  • The right to erasure, “right to be forgotten” (Article 17 GDPR),
  • The right to restriction of processing (Article 18 GDPR),
  • The right to data portability (Article 20 GDPR),
  • The right to object to the processing of your data (Article 21 GDPR)

You furthermore have the right to lodge a complaint with data-privacy authorities concerning the processing of your personal data by us.

2. Collection of personal data on visiting our website for information purposes only

2.1 When visiting and using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data, which are technically necessary for us to display our website to you and to guarantee stability and security (the legal basis is Article 6(1)(f) GDPR):

  • IP address
  • Date and time of the query
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Transferred data volume
  • Website from which the request originated
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

2.2 In addition to the aforementioned data, when you use our website cookies will be stored on your computer. Cookies are small text files that are stored on your hard drive and associated with the browser you are using; they send certain information to the operator setting the cookie (us in this case). Cookies cannot execute any programs or transfer viruses to your computer. They are used merely to make the internet site more user-friendly and effective overall.

2.3 Use of cookies:

  1. a) This website uses the following types of cookies, whose scope and functionality are described in the following:
  • Transient cookies (see b below)
  • Persistent cookies (see c below).
  1. b) Transient cookies are automatically erased when you close your browser. They include in particular the session cookies. These cookies store a so-called session ID that is used to attribute various queries from your browser to the joint session. Your computer can be recognised when you return to the website. The session cookies are erased when you log out or close the browser.
  2. c) Persistent cookies are erased automatically after a set period of time that can differ from one cookie to the next. You can erase cookies at any time by using the security settings of your browser.
  3. d) You can configure your browser settings as you wish; for instance, you can block third-party cookies or all cookies. We want to point out, however, that this may prevent you from using all the functionalities of this website.
  4. e) The flash cookies are recorded by your flash plug-in, not by your browser. We further use HTML5 storage objects, which are placed on your device. These objects store the required data independently of the browser you use and do not have an automatic expiration data. If you do not want to allow the processing of flash cookies, you will need to install a suitable add-on, e.g. “Better Privacy” for Mozilla Firefox ( or the Adobe Flash-Killer Cookie for Google Chrome. You can prevent the use of HTML5 storage objects by setting private mode in your browser. We additionally recommend that you manually delete your cookies and the browser history at regular intervals.

3. Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to improve the website with this information (the legal basis is Article 6(1)(f) GDPR). Google Analytics uses so-called “cookies”, text files that are stored on your computer and make it possible to analyse use of the website by you. Cookies are small text files which are placed on the computer, which the browser stores and in this case sends certain information to us. Cookies do no damage to the computer and contain no viruses. The information generated by the cookie on your use of this website is normally transmitted to a server of Google in the USA and stored there. IP anonymization is activated on this website and your IP address shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. It is the exception for the full IP address to be transmitted by Google to a server in the USA and shortened there. On behalf of the operator of this website Google will use this information to analyse your use of the website, to compile reports on website activities and to provide further services to the website operator associated with website usage and internet usage.

Google Analytics will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

You may furthermore prevent Google from (a) recording data generated by cookies related to your use of this website (including your IP address); and (b) processing such data, by downloading and installing the browser plugin that is available from the following link: (

You also have the option to set an opt-out cookie, which will prevent Google Analytics from recording any of your data in the future. You can do this via the following link: Opt out of Google Analytics  (effective until12/31/2099)

We use Google Analytics on our website with the anonymizeIP extension so as to prevent any direct connection from being made between you and your IP address.

Google Analytics terms of service can be found under the following links:

We use the service of Google Maps on this website. This lets us directly display interactive maps on the website and enables you to make comfortable use of the map function (Article 6(1)(f) GDPR).

When you visit the website, Google receives the information that you have accessed the corresponding subpage of our online site. In addition, the data described in Section 2 of this statement are transmitted. These data are transferred independently of whether you have an account with Google and are logged on to your account or have no user account. If you do not wish the data to be associated with your profile with Google, you must log out before activating the button. Google stores these data as a usage profile and uses this profile for advertising, market research and/or tailored design of its website. This type of analysis serves especially (even for users who are not logged on) to present tailored advertising and to inform other users of the social network about your activities on our website. (Article 6(1)(f) GDPR). You have the right to object to the creation of this user profile, although you must contact Google to exercise this right.

You will find additional information about the purpose and scope of the collection and processing of data by the plugin provider in the privacy statements from these providers shown below. You will also find here additional information about your related rights and the possible settings for the protection of your privacy: Google also processes your personal data in the USA and has agreed to abide by the EU-US Privacy Shield,

4. Use of Google AdWords Conversion

4.1 We use the services of Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs. The legal basis for the processing of your data is Article 6(1)(f) GDPR.

4.2 The advertising materials are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured. If you access our website via a Google ad, Google AdWords stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that the user no longer wishes to be addressed) are usually stored as analysis values.

4.3 These cookies enable Google to recognise your internet browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on their device has not expired, Google and the customer can recognise that the user has clicked on the ad and has been redirected to this page. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of AdWords customers. We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognise which of the used advertising measures are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information.

4.4 Based on the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence over the scope and the further use of data which is collected by Google through the use of this tool and we therefore inform you according to our information status: by incorporating AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or you have not logged in, the provider may come to know and store your IP address.

4.5 You can prevent participation in this tracking process in various ways:
a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers;
b) deactivating cookies for conversion tracking, by setting your browser so that cookies are blocked by the domain „“,, this setting being deleted when you delete your cookies;
c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link, this setting being deleted when you delete your cookies;
d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link Please note that in this case you may not be able to use all functions of this offer in full.

4.6 Further information on data protection at Google can be found here: and Alternatively you can visit the website of the Network Advertising Initiative (NAI) under Google has agreed to abide by the EU-US Privacy Shield,

5. Newsletter

5.1 With your consent you can subscribe to our newsletter in which we keep you informed about news on our surveys, events, industry trends and services etc.

5.2 To subscribe to our newsletter we use the so-called double opt-in process. This means that, after you register, we send an email to the email address you gave asking for confirmation that you wish to receive the newsletter. If you do not confirm your registration, your information is locked and automatically deleted after one week. In addition, we save the IP addresses you used and the times of registration and confirmation. The purpose of the process is to prove your registration and, if necessary, to investigate possible misuse of your personal information.

5.3 The only obligatory information for transmission of the newsletter is your email address. After your confirmation, we store your email address for the purpose of sending the newsletter. The legal basis is Article. 6(1)(a) GDPR.

5.4 You can revoke your consent to transmission of the newsletter and unsubscribe to the newsletter at any time. You can unsubscribe by clicking on the link provided in every newsletter email or by sending a message to the contact options specified in the legal notice.

6. Privacy policy on the inclusion and use of social media

The content on our pages can be shared with the following social networks: Twitter, Xing and LinkedIn. This website uses a link whereby direct contact between the networks and users is established only after users actively click on one of these buttons. This also means that user data is not automatically transferred to the operators of these platforms. If users are logged into one of the social networks, an information window will appear when using the buttons of Twitter, Xing or LinkedIn in which the user can confirm the text before sending it.

Only after clicking on the respective button is direct contact established between the network and you and data such as the IP address of your computer and the website you visited transmitted to the network. As soon as you log in or are already logged in to the network, the network can assign the data to your profile and show that you are sharing input.

  1. Xing: operating company of Xing is Xing AG, Gänsemarkt 43, 20354 Hamburg, DE;
  2. LinkedIn: operating company of LinkedIn is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The applicable privacy policy of LinkedIn is available at

7. Objection to or revocation of the processing of your data

7.1 Should you have consented to the processing of your data, you may revoke your consent at any time. (creative analytic 3000 GmbH, Löwenhof Haus M, Löwengasse 27, 60385 Frankfurt, Managing Director Clemens Sommer, phone: +49 69 29 98 66-0, Fax: +49 69 29 98 66-15, Such a revocation will impact the legitimacy of processing your personal data once you have sent it to us.

7.2 If we justify the processing of your personal data on the ground of the statutory principle known as “legitimate interest” (Article 6(1)(f) GDPR) you are entitled to object to such processing (creative analytic 3000 GmbH, Löwenhof Haus M, Löwengasse 27, 60385 Frankfurt, Managing Director Clemens Sommer, phone: +49 69 29 98 66-0, Fax: +49 69 29 98 66-15, In particular, this is the case when the data processing in question is not necessary in order to perform a contract that we have concluded with you.

8. Relaying data to third parties

We sometimes have occasion to use outside providers (processors – website hosting, website programming, data storage, newsletter mailing services) who are carefully vetted by us, to whom we issue contracts that comply with the relevant laws, who are contractually obligated to follow our instructions, and who are monitored on a regular basis. These providers are not allowed to relay any data to third parties.

9. Technical and organisational measures for data security

We carry out technical measures for data security purposes, and particularly for the purpose of protecting your personal data.

10. Right of modification

We reserve the right to make changes to this privacy declaration at any time, taking into account data protection legislation.


Last updated: May 2018

Copyright: Lachenmann in Koreng/Lachenmann, Formularhandbuch Datenschutzrecht, second edition 2018, revised and updated by Andrea Schweizer, Kanzlei Prof. Schweizer Rechtsanwaltsgesellschaft mbH, Arabellastr. 21, D-81925 Munich, Germany.