The heart has its reasons of which reason knows nothing. Purchase decisions are mainly made intuitively. We help you to understand which processes are actually at the bottom of the purchase – starting with the first trigger, then the act of purchase, and finishing with experiences of the purchased product or after-sales service.
For this purpose, we explore the customer journey from all sides and identify relevant touch points – both sweet spots and potential pain points which could disrupt the purchase process.
Would you like to find out more? Get in touch with us.
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