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Strategic consulting

Qualitative market research is not an end in itself but is conducted in the light of marketing objectives. As important as it may be to understand your target groups, your brands and products as well as the logic behind the communication and effectiveness of your campaigns, qualitative research must go beyond.
How do our research findings translate into strategies and into marketing actions? What conclusions can be derived for overarching corporate goals? Only when these questions are answered has qualitative research really reached its goal.

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