When we develop persona, we start out from the complexity and diversity of your target groups and bring individual segments to life as representations of people made of flesh and blood.
The starting point is always a segmentation study that can be qualitative or quantitative in nature. On this basis we develop individual persona that are composed of images, character sketches and individual biographies as well as motivational structures and maxims, which are relevant for your product territory. Topics could be the disease and therapeutic histories of patients, the goals of institutional investors or the mobility requirements of car drivers.
Persona can hence become real partners of your marketing because they stimulate creative processes while ensuring you stay in touch in reality.
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